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"Partnering with Campaign Research & Strategy was a winning decision! CRS was able to help my team chart a path to victory in both a special election and re-election to my seat in the State House. CRS understands the importance of coordinating mail, phone, and grass-roots efforts to develop an effective over-all strategy. I recommend CRS to any candidate running for political office."

Representative Laurie Funderburk

Gerald Malloy - Client Information

Election Information

South Carolina State SenateSouth Carolina State SenateSouth Carolina State Senate
Senate District #29Senate District #29Senate District #29
General ElectionSpecial Democratic PrimarySpecial General Election
November 2, 2004September 17, 2002November 5, 2002

Client Information

After helping State Senator Gerald Malloy create history two years earlier by becoming the first African-American candidate to win a Senate seat in a majority-white district, CRS was hired to help him with his re-election campaign in 2004.

Mallloy faced off against the same Republican candidate he defeated two years earlier, but this time our goals were different. We wanted to win every county that was in his State Senate district.

CRS was responsible for all direct mail, phoning and polling, and advised very heavily throughout the campaign in other areas. Ultimately on Election Night, Malloy was victorious and retained his seat by a 58-42 margin, as well as winning all four counties in his State Senate district.